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Birkenstock goes public on New York Stock Exchange_我的网站

一 |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。    

    Photo: Chen Binhua, spokesperson for the State Council Taiwan Affairs Office
The Democratic Progressive Party (DPP) has resorted to blocking the Chinese mainland's "Taiwan youth e-home" service platform under pretexts that are nothing but separatist rhetoric. In fact, the very act of blocking only proves that the platform meets the needs of young people in the Taiwan region and strikes a raw nerve with the DPP authorities, Chen Binhua, spokesperson for the State Council Taiwan Affairs Office, said on Friday.
Chen's remarks were made in response to a question regarding the DPP's move to prevent Taiwan compatriots from accessing the platform and their claims that the platform poses risks of personal data leakage and operates as a tool for waging public opinion and psychological warfare.
"Taiwan youth e-home" service platform is a public-welfare comprehensive service platform tailored for young people in Taiwan. It is designed to meet the needs of young Taiwan residents who come to the mainland for exchanges and development, and offers a full range of information services covering exchanges, studies, internships and employment. Since its launch, the platform has been well received and recognized by people across Taiwan, especially young generations on the island, Chen said.
Chen said turning a blind eye to the aspirations and needs of Taiwan's young people for cross-Straits exchanges and development, the DPP authorities have openly threatened to block the platform under pretexts including personal information leakage, united front tactics. All these excuses are nothing but "Taiwan independence" rhetoric, he added.
The spokesperson asked, "Does giving Taiwan youth one more opportunity count as 'united front tactics?' Does letting Taiwan youth make their own comparisons count as a 'risk?'"
In fact, the DPP authorities' blockage only serves as further proof that the platform responds to Taiwan youth's demands and strikes home where the DPP authorities hurt most. Acting perversely against the popular trend, the DPP authorities have ordered relevant parties to block the website address and shield the webpage. Nevertheless, they can never bar young people in Taiwan from pursuing opportunities and development, nor can they shut the door that the platform represents in the hearts of people on both sides of the Taiwan Straits.
The Chinese mainland's 15th Five-Year Plan has gotten off to a solid start with a good beginning, and high-quality development holds vast opportunities. It is a fertile ground for young Taiwan residents to pursue exchanges, studies, employment, and entrepreneurship, he said.
"We always uphold the principle that 'both sides of the Taiwan Straits belong to one and the same China,' and we will continue to create better conditions and provide more convenience for young Taiwan people to pursue and realize their dreams on the mainland," said Chen, adding "We welcome Taiwan youth to make active use of the platform to feel the warmth of home, and to experience services that are getting better and better."
Global Times
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